Wesam Mazhar Haddad-Matchsticks Forest Poster Series
At Design Interviews
(Excerpt) Interview with Wesam Mazhar Haddad : Frank Scott: What is the main principle, idea and inspiration behind your design?. Wesam Mazhar Haddad : One tree makes a million matchsticks; one matchstick burns a million trees.
Revelation comes across in any sort. It comes as a heartache consideration for the unstopping desertification in my homeland, as a stroke admiration for a Jackson Pollock's painting, or as a haphazard combination between a hairbrush and useless matchsticks. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Wesam Mazhar Haddad : An out of context visuals made of an extraordinary materials. Every single entity of a matchstick stands out as a unique character, a piece of art. it resembles a shape of a living creature, which evokes simultaneously the essence fact that these matchsticks were originally part of a living being "Tree".
.Frank Scott: What are your future plans for this award winning design?. Wesam Mazhar Haddad : I would love to take it to the next level from being a printed visual piece of graphic design to a realtime installation. Imagine walking within these huge matchsticks, smelling the sulfur, seeing the smoke, hearing the sounds of animals suffering. A walk through into the Matchsticks Forest, seeing the charred bodies of different animals stoned in silence. I really want people to live the look and feel of the opposite sensation of a beautiful green forest into an aftermath horror tragedy of a burned forest.
.Frank Scott: How long did it take you to design this particular concept?. Wesam Mazhar Haddad : Thousands of matchsticks used to accomplish these visuals. Several weeks consumed to build the entire composition regardless of the difficult implementation. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Wesam Mazhar Haddad : Worthless left over matchsticks were the main afflatus in this work, creativity is to get the best out of nothing.
These posters were designed for The 5th International Competition NAGOYA DESIGN DO!in Japan. The theme was "For Someone Else-Communication and Collaboration" and they were awarded the Gold Prize. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Wesam Mazhar Haddad : I'm open to accept proposals from any institutions, exhibitions or sponsors to implement the same concept as a realtime installation indoor or outdoor. An indulgence for the six senses. .Frank Scott: What made you design this particular type of work?. Wesam Mazhar Haddad : I dreamed about it. .Frank Scott: Who is the target customer for his design?. Wesam Mazhar Haddad : Mass. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Wesam Mazhar Haddad : It touches every single human no matter of their culture /ethnic backgrounds. Matchsticks Forest Poster Series generated a huge impact for many years, they won many international awards and exhibited all around the globe. .Frank Scott: Which design tools did you use when you were working on this project?. Wesam Mazhar Haddad : The secret to creativity is knowing how to hide your sources. "Albert Einstein". .Frank Scott: What is the most unique aspect of your design?. Wesam Mazhar Haddad : These posters have a universal hidden sensation. They make people wonder regardless of their education, knowledge or background. .Frank Scott: Is your.[ End of Excerpt: Read complete interview with Wesam Mazhar Haddad on Matchsticks Forest Poster Series at design-interviews.com ]
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