Glow-Print Ad by Acclaimed Designer

Acclaimed Designer Exhibits The Glow Print Ad

The project leader of the award winning design Print Ad by Acclaimed Designer explicates, Nescafe Decaf's "Why Not?" campaign paved the way for the first glow-in-the-dark print material ever to be produced. A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad. In a lit room, the material shows a Nescafe Decaf pack with the headline: “Sarap ng Kape” ("Great Tasting Coffee") When lights are turned off, the moon and stars glow along the new copy that reads: “Sarap ng Kape…Lalo Na Sa Gabi!” ("Great Tasting Coffee...especially at night!").

Glow-Print Ad by Acclaimed Designer Images:

VIA: http://competition.adesignaward.com/design.php?ID=28551

End of the article, click here to go back to previous page, or alternatively go back to World Architects homepage.

Design Rankings
Copyright © 2010 - 2017 World Architects - world-architects.net - All Articles