Hoist by Damien Moyal

Damien Moyal Reveals The Hoist Bottle

Damien Moyal, the project leader of the displayed work Award Winning Hoist Bottle says, Hoist is a 'true' isotonic beverage, and prides itself on this distinction, as competitors are hyper- or hypo- tonics, and thereby less effective in rehydration. Hoist was in a short, stout package that was not intended for beverage at all, and was rigged to accommodate the product. The brand picked up steam in the medical community, but wasn't competing as desired in the consumer space. Wanting to be a stronger contender (with growth potential) on the sports drink shelf, they engaged us in a redesign. We redesigned the primary pack (bottle), and updated their branding as well..

Hoist by Damien Moyal Images:

VIA: http://competition.adesignaward.com/design.php?ID=32261

End of the article, click here to go back to previous page, or alternatively go back to World Architects homepage.

Design Rankings
Copyright © 2010 - 2017 World Architects - world-architects.net - All Articles