Farhat Datta-Language Turnstile Language Icon

At Design Interviews

Interview with Farhat Datta : Frank Scott: What is the main principle, idea and inspiration behind your design?. Farhat Datta : The main idea was to create an Icon that universally stands for 'selecting a language of your choice' particularly for the internet, for websites that can be viewed in several languages. The inspiration was the form of a turnstile which being a single element, has numerous planes through which one can flip, just like flipping through choices to get the language of your choice on a website, for example. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Farhat Datta : The main focus was to design something that may have a chance to be used universally, to feel the sense of achievement that one feels when something that one has created is being used by so many people in everyday life. .Frank Scott: What are your future plans for this award winning design?. Farhat Datta : It would be great if it was accepted as the Language Icon universally and used a such. .Frank Scott: How long did it take you to design this particular concept?. Farhat Datta : I worked on many other ideas at first. It took me a number of days to land on this element as the inspiration. Once it occurred to me I knew I had found a good visual representation of how to depict this abstract concept. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Farhat Datta : This concept came as an inspiration to me and I was excited about how it fit the design requirements, I enjoyed working on it. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Farhat Datta : This design can be used universally. .Frank Scott: What made you design this particular type of work?. Farhat Datta : This is the type of work that I am usually involved in, so it suited me to do it. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Farhat Datta : no, there were no other designers. .Frank Scott: Who is the target customer for his design?. Farhat Datta : The users of the internet are the main users of this design. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Farhat Datta : it is simple and direct. It conveys plainly what it needs to therefore it stands apart. .Frank Scott: How did you come up with the name for this design? What does it mean?. Farhat Datta : the turnstile being the inspiration, that is what I chose as the name. .Frank Scott: Which design tools did you use when you were working on this project?. Farhat Datta : I worked on a sketch pad first, (always), then scanned it in and created the electronic file on Illustrator CS4 .Frank Scott: What is the most unique aspect of your design?. Farhat Datta : The design has a certain movement to it, which echos the turning of the turnstile. It conveys a 3 dimensional feel to it. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Farhat Datta : I worked on it alone. .Frank Scott: What is the role of technology in this particular design?. Farhat Datta : The technology helps to make it look crisp more easily as it is an icon design and needs to be clean and easily scaled down while retaining all it's clarity. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Farhat Datta : I researched which scripts are more popularly known by people visually. I researched on elements that had a turning and changing action to them and I sketched a lot. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Farhat Datta : The biggest challenge was to come up with an icon that visually depicted this abstract concept and the fact that it needed to be scaled down to very small size too was a challenge, as only simple elements which appear clear weather small or big in size, were going to work, at the same time the idea to be conveyed was complex. .Frank Scott: How did you decide to submit your design to an international design competition?. Farhat Datta : This competition itself was organised through this international platform. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Farhat Datta : I learnt that when you are stuck for ideas, it is exactly the time to dig deeper, as the solution that works is often just on the other side of the road block. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Farhat Datta : Just that it was so much fun! .

Farhat Datta-Language Turnstile Language Icon Images:

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