Jeffery Yap-Gammatera G2 Gaming Headphones

At Design Interviews

Interview with Jeffery Yap : Frank Scott: What is the main principle, idea and inspiration behind your design?. Jeffery Yap : Stunning, Straight forward and Inspiring. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Jeffery Yap : I only focus on being unique and trendsetting without ignoring the needs of the target customers. .Frank Scott: What are your future plans for this award winning design?. Jeffery Yap : I will keep on working on great designs and look forward to work with other designers from around the world. .Frank Scott: How long did it take you to design this particular concept?. Jeffery Yap : 2 months .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Jeffery Yap : Everything about this design is originally created by me. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Jeffery Yap : Yes the design has been confirmed and will be in the mass production stage in early 2015. .Frank Scott: What made you design this particular type of work?. Jeffery Yap : Edifier, a China No.1 audio equipments manufacturer is set to introduce a brand new gaming headphone like no others, an more exciting, soulful, competitive Gaming Headphone which named under the group Franchise, "G - Series ", with an ambitious Product name given - " Gammatera". Gammatera, represents the true warriors of the post-apocalypse era, an ultimate force of bravery to discover unknown dangers and potentials of the gaming world. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Jeffery Yap : None. .Frank Scott: Who is the target customer for his design?. Jeffery Yap : Online Computer Gamers .Frank Scott: What sets this design apart from other similar or resembling concepts?. Jeffery Yap : There is a story we created for this product and the packaging, which most of the packaging in the market are lack of a background story and rationale, we have jumped out from the box of making this product stands out from others, in the sense of colours, mechanism and user experiences. Getting into the world of an online gamer set us apart from any competitors in the market. .Frank Scott: How did you come up with the name for this design? What does it mean?. Jeffery Yap : I was inspired by the Ancient Terracotta Warriors from the origin of the Great Emperor Qin with the legendary dynasty of Qin from 221 to 206 BC. The Edifier G-Series - Gammatera, represents the true warriors of the post-apocalypse era, an ultimate force of bravery to discover unknown dangers and potentials of the gaming world. .Frank Scott: Which design tools did you use when you were working on this project?. Jeffery Yap : adobe illustrator, photoshop and 3D Max .Frank Scott: What is the most unique aspect of your design?. Jeffery Yap : We have created a frontier of gaming headphone packaging design which no one has ever seen this in the market yet, friendly and stunning design are the reason to get excited. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Jeffery Yap : Yes, from the technical point of view, we have work closely with the client in producing a few prototypes before we confirm the packaging mechanism, but we created the design from scratch and implemented researches in ensuring our design fits perfectly internally and externally with the overall user experiences. .Frank Scott: What is the role of technology in this particular design?. Jeffery Yap : highly biodegradable and recyclable material, such as 600gsm card board with Matt Lamination Protection with a touch of luxury and sustainability; the open window design using biodegradable transparent plastic with supreme product visibility ; opening Panel has internal built-in magnets created for more user-friendly experience. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Jeffery Yap : Focus groups helps us in defining the core values of our target group (online gamers) and also product testing among the chosen candidates gave us sufficient data to improve our design. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Jeffery Yap : Practicality versus Creativity are the 2 things that always needed to be evaluated before a great design is born. .Frank Scott: How did you decide to submit your design to an international design competition?. Jeffery Yap : I am excited to share good design creation to the world, and wish to help my client's getting international recognitions on their products and also hope to attend international events in seeking more networking possibilities with other designers. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Jeffery Yap : i have learnt the needs and desire in the world of online gamers, which inspired to explore to other possibilities .

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