Marketing:the Camo Collective by Acclaimed Designer

Acclaimed Designer Reveals The The Camo Collective Marketing

The creative mind behind the award winning project The Camo Collective by Acclaimed Designer says, To promote Camo Out, Dew’s wearable tech line with VFILES & PepsiCo Creator, the brand launched an experience titled “The Camo Collective.” Inside, guests saw the evolution of camo through art from its original function for concealment to a tool to express style. Also inside was a first-of-its-kind interactive augmented reality ‘CamoFlector,’ that used mirrors equipped with hologram-AR technology to be virtually outfitted with the Camo Out patterns and immersed into a virtual music video..

Marketing:the Camo Collective by Acclaimed Designer Images:

VIA: http://competition.adesignaward.com/design.php?ID=57321

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