Nikola Vucicevic-Heart Plate Health Awareness

At Design Interviews

Interview with Nikola Vucicevic : Frank Scott: What is the main principle, idea and inspiration behind your design?. Nikola Vucicevic : Principle is thinking functionally, act smart and simple. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Nikola Vucicevic : Raising the obesity awareness. Make some changes. .Frank Scott: What are your future plans for this award winning design?. Nikola Vucicevic : To find a partners and build a join-venture by making this product available to those who need it. .Frank Scott: How long did it take you to design this particular concept?. Nikola Vucicevic : Not to long, but the execution took a while since my personal meters I moved from Europe to USA .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Nikola Vucicevic : I wanted to help US community by designing this product. I believe one of the missions for designers in general is changing the world and make it better place. I hope this is my little contribution. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Nikola Vucicevic : My design has not being used by any company. Commercial aspect depends on who will be interested in helping out its promotion and production. .Frank Scott: What made you design this particular type of work?. Nikola Vucicevic : Terrible statistic of obesity in USA. More than one-third of Us Adults are obese, which means around 80 million people. Obesity has to do with the economy, life stile and pretty much choice that we make. In 2013 there was no state that had prevalence of redistricted obesity less than 20%. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Nikola Vucicevic : No. .Frank Scott: Who is the target customer for his design?. Nikola Vucicevic : People with weight problems in USA. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Nikola Vucicevic : I am not familiar with similar concepts so I cannot compare. .Frank Scott: How did you come up with the name for this design? What does it mean?. Nikola Vucicevic : Heart Plate is logical description I would say and perfect verbal identity. We are currently working on a tag line.. .Frank Scott: Which design tools did you use when you were working on this project?. Nikola Vucicevic : Adobe Illustrator, Adobe Photoshop, 3D Max, After Effects, etc... .Frank Scott: What is the most unique aspect of your design?. Nikola Vucicevic : Smart solution available to everybody. Everybody are using plates. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Nikola Vucicevic : I am an author, and my team help me out in presentation process. Ivan Apostoloski for 3D Visualization, Peter Sundays was in charge for video production... .Frank Scott: What is the role of technology in this particular design?. Nikola Vucicevic : So far this is a project in digital form, although we have one sample hand made in ceramics. Plan is to make Heart Plate using 3D Printing process. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Nikola Vucicevic : http://www.cdc.gov/obesity/data/adult.html .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Nikola Vucicevic : The main challenge was to create perfect for of heart so we can place one plate on another while transportation. .Frank Scott: How did you decide to submit your design to an international design competition?. Nikola Vucicevic : I like the philosophy and what A Design Award Stands for. Sine I believed in my Idea, I took my chances. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Nikola Vucicevic : I believe I could make a small contribution to the world by this project. And hopefully raise the awareness for obesity. That what makes me feel great. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Nikola Vucicevic : You can get more familiar with this project by visiting www.heartproject.com .

Nikola Vucicevic-Heart Plate Health Awareness Images:

VIA: http://www.design-interviews.com/design.php?ID=39955

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